Choosing a domain name is as important as choosing a company name. Your domain name will identify who you are, what your mission is and even how much value you can bring to customers. It is the very first thing that prospects know about you and your brand. Therefore, it is indisputable that a good domain name will contribute a great part to the success of your business, especially if you wish to go a long way.
In fact, choosing a good domain is never an easy task but requires a lot of thought and considerations. How to choose a domain name that not only matches your brand but also brings a sense of reliability? Follow 7 principles below and surely you will pick the most effective one for your own business.
#1. Use keyword technique
One of the best way to find a good domain that fits your brand is to list out 5 keywords which can best illustrate your work as firstly. After that, you can create some unique names by adding prefixes and suffixes. For instance, if your company works in web design area, you can choose some ideal domain names such as like brainweb.com, webbbee.com or webcreme.com.
#2. Avoid names similar to another company
If your domain name is similar to another company’s one that have done particularly well in the same niche, it will bring a lot of disadvantages for your company to develop. Create an unique one. Moreover, in fact, some big brand often decide to purchase some domain names that is pretty similar to their primary one in order to prevent their customer from accessing to other undesirable sites. For example, Flickr.com also brought the name of Flicker.com because they realized that the teenagers sometimes made mistake while telling their parents about the site name.
#3. Use an appropriate domain name extension
Extensions are suffixes at the end of web addresses, such as .com, .net, .org and so on. These can have specific uses, for example .net is often related to entertainment, .gov is widely used for government organizations, .org is usually chosen for other kinds of organizations. So make sure to choose one that works for your business. The .com domain extension is far and away the most popular. It can be the first choice when considering. But just because it is around for so long, it is tough to find a short and memorable .com name that has never been used before.
#4. Keep it short, pronounceable and memorable.
No one is going to remember a 30 character domain name. Aim for as few words and syllables as possible. And why pronounceable? You may have reason to say that the customer only need click or type your domain name but it is true that your brand name will lose a great deal of value if people can not pronounce and talk about it. In addition, a pronounceable name is often more easy to remember, isn’t it?
#5. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood especially for someone who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
#6.Protect and build your brand
To protect your brand, like other big brands often do, you should purchase various domain extensions, as well as misspelled versions of your domain name. For example, register the .net, .us and .org alongside the .com and redirect these options to your primary website. This is a good way to prevent competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
#7. Act fast
Domain names are sell quickly. Thankfully, it is inexpensive and easy to register. While you are still hesitate about some options for your domain name for so long, they all might be purchased by other companies. So, register your domain name as soon as possible. Besides, if you have trouble finding an available name, domain registrars like GoDaddy will suggest alternate names during your domain search to help you find the perfect domain name.